UX/UI Design and Research
Marketing images for a protective cases company based in California. The Starburst-inspired marketing campaign conveys adventure and durability. The client is shifting focus from being solely a manufacturer, marketing now as a lifestyle brand. Lo-Fi and Hi-Fi mockups I also designed a prototype for the landing page UI for the current site. It's outdated, lacking…
Continue reading ➞ UX/UI Marketing Project: Seahorse Protective Equipment Cases
Overview This is an ongoing UX project for a firearms safety company based in Riverside, CA. The first phase of the project included redesigning the landing page. The second phase will be the rest of the site. Roleuser interviews | user flows | wireframing | prototyping | UX writer ToolsPhotoshop Project ChallengeThe client wants their…
Continue reading ➞ UX/UI Project: Right 2 Bear – Firearms Safety & Education
Fitted’s goal is to provide a way for people on the go to make time to exercise. On a tight schedule, it can be difficult to stay motivated so people look towards fitness apps, like Fitted, to hold them accountable and show them easy, accessible exercises they can do anytime, anywhere. Role User flows |…
ScaviTrav’s goal is to add value to users’ travel experiences by introducing a new way to explore. Travelers rely on mobile phones, not only for booking and logistics, but to find inspiration from hidden gems during their adventures. The current mobile market is saturated with travel-planning applications and AR mobile games. By putting the two…
Continue reading ➞ UX Case Study: ScaviTrav, A Social Scavenger Hunt
Joanna Hoang 